The Origin Story

The Green Print Essentials collection wasn’t born in a boardroom it started on the street. One phrase sparked it all: “My money grows like grass.”

It was more than a quote. It was a real moment. Something our founder saw on a bold streetwear piece that spoke directly to the grind, the growth, and the green. That phrase became our Money3 design the seed that grew this entire drop.

The Street Said Yes

We put out Money3 at the Wireless Gig Creative Meet in Port Harcourt, raw and unfiltered and the community responded. People saw themselves in it. That response didn’t just validate the idea; it demanded more.

So we built out the rest:

• Green Standard

• Rooted

• Blueprint

• My Money Grows Like Grass (MMGLG)

Each piece speaks to a different part of the journey; identity, intention, hustle, and growth.

This Is Just the Beginning

Useye has always been about telling real stories through streetwear. Green Print Essentials is just the first of many.

We’re building a studio, a platform, and a style movement rooted in PHC but built for everywhere. And if you’re reading this, you’re early.

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